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As AI-generated fakes proliferate, Google plans to fight back

Enlarge / Photorealistic AI-generated images like this one may distort our sense of history. Google wants to fix that. (credit: Midjourney)

On Wednesday at Google I/O 2023, Google announced three new features designed to help people spot AI-generated fake images in search results, reports Bloomberg. The features will identify the known origins of an image, add metadata to Google-generated AI images, and label other AI-generated images in search results.

Thanks to AI image synthesis models like Midjourney and Stable Diffusion, it has become trivial to create massive quantities of photorealistic fakes, and that may affect not only misinformation and political propaganda, but also our conception of the historical record as large amounts of fake media artifacts enter circulation.

In an attempt to counteract some of these trends, the search giant will introduce new features to its image search product “in coming months,” according to Google:

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